Software shaped like your business.
Every business ends up with one job that doesn't fit any product you can buy — so it lives in a spreadsheet, a notebook, or somebody's head. A web app is how you get that job out of there: a tool your team opens in a browser, built around the way you already work rather than the way software expects you to.
- Before you commit
- A free working demo of the core idea, not a slide deck.
- You own it
- Code, hosting and data stay in your name.
- How we plan
- Smallest useful version first, then build on what works.
- Reply time
- Every enquiry answered within 48 hours.
The tools small businesses keep needing.
These come up again and again. If yours isn't on the list, describe it — unusual is normal here.
Dashboards
One screen that answers the questions you currently piece together from four different places.
Booking systems
Appointments, slots and classes, with reminders that go out on their own so people actually turn up.
Customer portals
A login where your customers see their own orders, documents or progress — instead of emailing you to ask.
Internal tools
The spreadsheet that runs your business, turned into something several people can use at once without breaking it.
Automation
The repetitive step someone does by hand every day — done automatically, correctly, at three in the morning.
Calculators and quoting
Your pricing rules, encoded once, so anyone on your team gives the same answer to the same question.
Signs you've outgrown the spreadsheet.
- Two people edit the same file and you've lost work to it more than once.
- The same numbers get typed twice into two different systems every week.
- Only one person understands it and everything stops when they're away.
- Customers keep asking for updates that they could look up themselves.
- Mistakes cost real money because nothing checks the entry before it's saved.
- The off-the-shelf tool nearly fits but you're paying per seat to work around it.
Small first. Then bigger.
Big software projects fail by trying to do everything at once. We build the smallest version that's genuinely useful, get it into real hands, then grow it.
We map the work
You walk us through how the job happens today — including the workarounds. That's usually where the real requirements are hiding.
You see it working
A free demo of the core idea, clickable, so you can react to something real instead of agreeing to a document.
We build in stages
Useful pieces, delivered one at a time. You use each one as it lands and tell us what's wrong while it's still cheap to change.
We keep it running
Launch, hand over the accounts, then stay on for fixes and the features that only become obvious once people are using it.
Honest prices, no surprises.
Every quote is custom
Custom software is the hardest thing to price off a menu, so we don't try. We scope the first useful version with you, quote that clearly, and treat later stages as their own decisions — which means you can stop after stage one if it turns out to be enough. No open-ended meter running.
Things people ask us first.
What counts as a web app rather than a website?
A website mostly shows information. A web app does work — people log in, enter data, and it calculates, stores or decides something. If you're currently doing that job in a spreadsheet or a WhatsApp group, a web app is usually what you actually need.
Do I need to know what I want before I contact you?
No. Most people arrive with a problem rather than a specification. Describe how the work happens today, including the messy parts, and we'll turn that into a plan you can read without a technical background.
Can it connect to software we already use?
Usually yes. If your existing accounting, payment, messaging or stock tools have a way to connect — most do — we can wire the app into them so you're not typing the same thing twice.
Who owns the code once it's built?
You do. The code, the hosting account and the data are yours, in your name. You're free to take it to another developer at any point — we'd rather you stayed because the work is good.
What happens after it launches?
Real use always turns up things nobody predicted. We stay available for fixes, changes and new features, and we'll be straight with you about what's a bug on us versus new work worth quoting.
Need something else?
Describe the problem. We'll show you the tool.
You don't need a spec or the right words for it. Tell us what's slow, manual or error-prone in your business and we'll come back with a plan — and a free working demo of the idea before you commit to anything.
Start with a conversation →